Arnott’s launches #whatacracker campaign

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Based on national research, Australia’s iconic biscuit brand Arnott’s calculates that in its history Arnott’s has sold savoury biscuits that weight more than one thousand Sydney Harbour Bridges combined – or 59 million tonnes to be exact.

“When it comes to crackers, we know that Aussies believe sharing and connecting with others is important.

When serving plain or savoury crackers or salty snacks, 54% of Aussies feel that it is important that they are good to share, so maybe your ultimate cracker ritual involves a bestie or family member,” said Arnott’s.

Over the past 12 months, 83.6% of Aussie households purchased the snack company’s savoury biscuits, while their daily consumption of Arnott’s brands in the category averaged:

  • 230,000 packs of Shapes
  • 100,000 packs of Jatz
  • 43,000 packs of Vita-Weat

To celebrate Australia’s love for crackers, Arnott’s launched its national #whatacracker campaign. The campaign calls on all savoury biscuit-lovers to share how they enjoy Arnott’s Shapes on the Facebook Page. The top ten entries win a year’s supply of their favourite Arnott’s Shapes flavour.

Promotion on Sydney Harbour

The Aussie snack company said #whatacracker campaign will come to life next month when a giant Shapes box takes residence at the iconic Sydney Overseas Passenger Terminal on Friday 22nd and Saturday 23rd June, allowing visitors to enter and create their very own personalised selection of Arnott’s Shapes.

Visitors can mix n’ match their own combination of Arnott’s Shapes flavours and snap their #whatacracker moment against the backdrop of the Opera House and Sydney Harbour Bridge.

Arnott’s said entries close 30th June 2018. For more information on how to enter the competition, visit their Facebook page. The winner will be announced via Arnott’s Shapes Facebook on the 6th July 2018.

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